Neither Confirmed nor Denied: MFA 2015
April 2 – May 10, 2015
“A hint of citrus. A wealth of flowers. A mix of emotions. Wear it and be happy.”
Is there anything you wouldn’t do to be happy?
With this question in mind, Happy Ending cordially invites you to forget your troubles and bask in a sparkling pink dreamscape. Leave worrying for tomorrow, and today, right here, right now, join in joyous laughter with golden femininity incarnate. Your pleasure always comes first so please stay as long as you like, taking in the sights, the sounds, and the smell. If you do decide to leave, trust that happiness awaits you just around the corner.
The combined presence of scent, installation, and a live, interactive female body offers a full sensory experience. An overload of the senses creates a distraction from the mundane; the extraordinary provides temporary asylum from one’s problems. Each and every viewer is invited to share in the glow, to bask on cloud nine in golden warmth and be transported to a sweet smelling, exuberant dreamland.
Happiness is a vague, yet prominent end-goal for many. It is a fleeting, affective mental state which can be molded and manipulated. Decisions which reflect the immediate and distant future are all made in the name of happiness. Happiness can be bought and sold, given and taken away, and since 1997, even has a copyrighted odor. Irresistible, indescribable, invisible, and always potentially attainable in the future, most people will spend a lifetime striving towards happiness.
The psychology of marketing, both expansive and penetrating, operates most successfully when the consumer’s emotions are accessed. The implication that one can achieve happiness via the purchase of the most attractive, most affordable goods and services have helped form the economic landscape as we know it. Happy Ending boils down the consumer mentality into a paradise of the senses, a free sampling of a utopia of colors, textures, sexuality, and smell.
Happy Ending is an attempt at making an immaterial state of mind a material reality. It is a vacation for the weary. It is a means to spread happiness.